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Pixeldust and Nice Monster, along with Sherry Matthews Advocacy Marketing, launched a new website for the Texas Department of Transportation’s “Drink. Drive. Go to Jail.” Labor Day campaign. The Flash-based website features a video gallery of real drunk driving arrests and information about DWI consequences. Pixeldust also built a series of rich media Flash banners that also feature the “Drink. Drive. Go to Jail.” slogan. The website and banners are part of the Texas Department of Transportation’s effort to let drivers know they will be out in full force over Labor Day weekend and not to drive drunk.

TxDOT’s workforce of 14,000 employees is made up of engineers, administrators, designers, architects, sign makers, accountants, purchasers, maintenance workers, travel counselors and many other professions to provide safe, effective and efficient movement of people and goods in Texas. Headquartered in Austin, TxDOT is made up of 21 divisions and 6 offices that support 25 geographical districts around the state.

Sherry Matthews Advocacy Marketing is a full service marketing agency in Austin, TX. They work with government agencies, nonprofits and socially conscious companies to change attitudes and behavior. They’ve created several award-winning public education campaigns on transportation, health, education and the environment.